Cookies Policy

Last updated: January 2024

This Cookies Policy explains what cookies are, how active-asset uses them on our website, and your choices regarding cookies. By using our website, you consent to the use of cookies in accordance with this policy.

What Are Cookies

Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and supply information to website owners.

Cookies can be "persistent" or "session" cookies. Persistent cookies remain on your device after you close your browser and are used when you return to the website. Session cookies are deleted when you close your browser.

How We Use Cookies

We use cookies for several purposes on our website:

Necessary Cookies

These cookies are essential for the website to function properly. They enable core functionality such as security, network management, and accessibility. You cannot opt out of these cookies as the website cannot function properly without them.

  • Cookie consent: Remembers your cookie preferences so you are not asked repeatedly
  • Session management: Maintains your session while you browse the website
  • Security: Helps protect against malicious activity

Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve our website and the experience we offer.

  • Page visits: Which pages are viewed and how often
  • Traffic sources: How visitors arrive at our website
  • Time on site: How long visitors spend on different pages
  • Navigation patterns: How visitors move through the website

Analytics cookies do not collect information that directly identifies you. All data is aggregated and anonymous.

Marketing Cookies

These cookies are used to track visitors across websites to allow the display of ads that are relevant and engaging for individual users. They also limit how many times you see an advertisement and help measure the effectiveness of advertising campaigns.

  • Ad relevance: Showing advertisements that match your interests
  • Campaign measurement: Understanding how effective our marketing efforts are
  • Frequency capping: Limiting repetitive advertising

Cookie Details

Below is a list of the main cookies we use and their purposes:

Necessary Cookies

  • cookieConsent - Stores your cookie consent preferences. Duration: 1 year
  • cookiePreferences - Stores your specific cookie category choices. Duration: 1 year

Analytics Cookies

  • _ga - Distinguishes unique users. Duration: 2 years
  • _gid - Distinguishes unique users. Duration: 24 hours
  • _gat - Throttles request rate. Duration: 1 minute

Marketing Cookies

  • _fbp - Identifies browsers for advertising. Duration: 3 months
  • _gcl_au - Stores conversion information. Duration: 3 months

Managing Your Cookie Preferences

You have several options for managing cookies:

Through Our Cookie Settings

When you first visit our website, you will see a cookie banner that allows you to accept all cookies, reject non-essential cookies, or customise your preferences. You can change your preferences at any time by clicking the "Manage Preferences" option in the cookie banner or by clearing your browser cookies and revisiting the site.

Through Your Browser

Most web browsers allow you to control cookies through their settings. You can typically:

  • View what cookies are stored on your device
  • Delete cookies individually or all at once
  • Block cookies from specific websites
  • Block all cookies from being set
  • Receive a warning before cookies are stored

The process for managing cookies varies between browsers. Consult your browser's help documentation for specific instructions.

Browser-Specific Instructions

For guidance on managing cookies in specific browsers:

  • Chrome: Settings > Privacy and security > Cookies and other site data
  • Firefox: Options > Privacy & Security > Cookies and Site Data
  • Safari: Preferences > Privacy > Manage Website Data
  • Edge: Settings > Cookies and site permissions > Cookies and site data

Consequences of Disabling Cookies

If you choose to disable or reject cookies, please note that some features of our website may not function properly. Specifically:

  • Your cookie preferences may not be remembered between visits
  • Some interactive features may not work as intended
  • We will be unable to personalise your experience
  • We will not be able to analyse how visitors use our website to improve it

Third-Party Cookies

Some cookies on our website are set by third-party services that appear on our pages. We do not control these cookies and they are subject to the third party's own cookie and privacy policies. Third parties that may set cookies include:

  • Analytics providers (for understanding website usage)
  • Advertising networks (for delivering relevant advertisements)
  • Social media platforms (if social sharing features are used)

Do Not Track

Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activity tracked. Our website does not currently respond to DNT signals. However, you can control tracking through your cookie preferences on our website.

Updates to This Policy

We may update this Cookies Policy from time to time to reflect changes in technology, legislation, or our business practices. When we make changes, we will update the "last updated" date at the top of this page. We encourage you to review this policy periodically.

Further Information

For more information about cookies generally, including how to see what cookies have been set on your device and how to manage and delete them, visit allaboutcookies.org.

Contact Us

If you have questions about our use of cookies, please contact us:

active-asset
27 Finsbury Square
London EC2A 1PL
United Kingdom
[email protected]